"Every Experience Amazing"


Established in 1952, we create art, craft, stationery, toy and tech products and ideas for amazing experiences.

We have successfully partnered with Retailers and Education Suppliers for over 60 years and three generations of Australian family ownership.

We’re unafraid to be different and are uncompromising in our purpose to make EVERY EXPERIENCE AMAZING!


as a team we...

• Are unafraid

• Say what needs to be said

• Drive each other to get better

• Bring our best

• Have each other’s backs


every day we...

• Stick to the purpose

• Implement ideas that add Value

• Make informed decisions

• Execute effectively

• Own it and never miss!